Thursday, December 13, 2012

TV/Radio


   The Beat 94.5fm is a local Vancouver radio station which plays primarily top 40 pop music.  I'm not really a fan of the music, but I enjoy the morning show.  It is filled to the brim with advertising directed towards those in their 20's.  It's full of laser hair removal ads, teeth straightening ads, how to lose weight ads and the DJ's banter primarily focuses on popular entertainment stories.

   In 2011 The Beat was sold to Bell Canada.





  The Peak 102.7 is also a Vancouver based radio station.  This station focuses on promoting local and independent acts.  It is still full of ridiculous ads, but they're a little less frivolous.  This stations ads seem directed towards men and women in their 30's.  Ads include those for Futureshop, BestBuy, Long & McQuade and The Bay.

  The Peak is owned by Jim Pattison, a Canadian Business mogul.  The Jim Pattison Group is the largest privately held company in Canada, and owns businesses such as Save-On-Foods, numerous car dealerships and radio stations across Canada and even Ripley's Believe it or Not!

  I use Netflix every day on my PS3.  I don't watch TV as I don't have cable.  Netflix is a publicly traded company which is owned by Jay Hoag's Technology Crossover Ventures. Jay Hoag's portfolio is extensive, including such companies as eHarmony, Facebook, Groupon and Expedia.  For a full list of companies see the following webpage:  http://www.tcv.com/team/index.php4?23

No comments:

Post a Comment